How much does it cost to design a logo?
The cost of logo design ranges from $0 to tens of thousands of dollars, but if you are a small business or start-up looking for high-quality design, the cost of a good logo design should be between $300 and $1,300. Logo design prices may vary, for example, the price of logo design depends on the quality and creator.
Large companies are willing to spend money on logo design,which may surprise us.
The Pepsi logo looks like a simple pattern and is worth more than $1 million.
Mastercard logo, two circles, more than 1.3 million dollars.
Most Expensive Logo
Then the most expensive LOGO is the logo of BP,with a total value of more than 22 million US dollars.
Why is BP logo so expensive?
According to Landor, “the Helios logo was developed to symbolize the newly merged company. The bright and bold identity evokes natural form and energy, representing BP’s position as an environmental leader and its goal to surpass the oil industry.”
Seeing this, is there a feeling: these signs are so simple, why are they so expensive?
In fact,the design of this industry is really to watch the excitement of the expert, and the expert to watch the door. The seemingly simple logo actually has a good doorway. Although these big companies are not short of money, they have high requirements for LOGO. If there is nothing special about LOGO, it will not be adopted.
What is the most powerful logo?
A new report announced that supreme has become the lucky brand with the most powerful logo in the world. That’s right: the box logo with a million lineups and no small controversy (considering it, um, inspired by the work of artist Barbara Kruger) is now the first on the planet.
So what are the characteristics of these expensive signs? What is the difference between your logo and their proportions?
The logo must be beautiful
No matter whether it is a person or a thing, no one likes being beautiful, let alone designing a beautiful logo. It is not easy to design a beautiful logo.
The logo is shaped like a human face, and the five officers look more delicate, but there is a big cake face, and it is estimated that you can’t see where it is going. Common logo shapes are roughly divided into geometric figures, natural elements, and alphanumeric elements.
Geometric elements: The logos of many well-known companies are designed with classic geometry. The advantage of geometry is that it is not only concise and clear, but also easy to identify.
Extracting graphics from natural elements: Nature is the best teacher of mankind. Many logos borrow some of the existing elements in nature as logo design shapes, and then modify them to produce amazing effects.
Letter elements: Many company logos are designed according to their own brand names. Such logos are usually simple, effective, and intuitive.
Choose a good color
High-color logos are inseparable from beautiful color matching. If you want to use pure colors, it is best not to use the saturation values of those colors. If it is a gradient color,then the color contrast effect will be better.
The logo must be ethical
The LOGO is simply good-looking and it is meaningless. Behind each corporate LOGO is the idea he wants to convey to the public, and even the company’s initial strategic plan.
For example, Airbnb has four meanings behind a simple logo, each of which revolves around the brand itself.
First is the letter A, which stands for Airbnb; second, it is like a person stretching out his hands to represent a person; third, it is like a symbol of geographic location, representing a place; fourth, it is an inverted love Graphics is a kind of love that represents love.
Signs must be normative
Most of the logos we see are very concise, but simplicity does not mean simplicity. Behind these logos uses a lot of auxiliary lines, geometry, and the golden ratio. The details are beautiful and standardized.
At first glance, the Apple logo may look like an ordinary apple, but it is by no means a designer. Take a look at the complicated auxiliary lines used in its design, so it is more attractive, simpler and more beautiful than ordinary Apple graphics.
The removal of the interpretation of the brand concept does not mean that from the perspective of graphics and fonts, designers need to have sufficient design skills and patience.
The logo must be easy to extend the application
LOGO is so valuable, of course, because it has a very important value, for many brands or companies, LOGO is their signature, this thing will always appear in various places.
Therefore, the malleability of the logo is very important. Many logos are beautiful, but the usage scenarios are very limited and difficult to apply in practice. This is not even a successful logo.
Tmall’s cat head is very malleable, can be applied to many scenes, and can be recognized by everyone.
The logo of the logo must be firm
In fact, a LOGO is very similar to a person, with a lot of good-looking, but it has no characteristics, it is difficult to remind people of its memory. Just like the current “net red face”, although it looks good, it is difficult to distinguish.
Coca-Cola has done a good job at this point. Looking at this picture, you can recognize it as Coca-Cola even without a word. The red and white color and streamlined logo have long been deeply rooted in people’s hearts and are easy to recognize.
Looking at so much, you will find that behind expensive logos is not a simple pattern drawing. Designers need to have an in-depth background understanding of the brand, through market research, and then analyze the design from the dimensions of logic, data and psychology, and also consider Its extension.
The trademarks of the famous companies we see today seem very simple, but they do have N times.
It looks simple on the surface, but it is the most complicated.
Remember the most basic common sense: the price of a penny is a penny! Good design brings you more potential